[robert]

well of course you should have a uniform look across your entire website. The particulr font that you use for your logo/title, should be used for only your logos and titles. Nothing is necessarily bad unless the visitors can't read it.

You will never be done with the website, there will always be something to do. You will constantly find something to improve and change and what-not.

You should get insurance whenever you feel like you should get insurance. You are dealing with feeding treats to pets. People are anal about their pets. If something happens, they will be coming after you; and since your business is only a sole proprietor, then they will be coming after you personally.