These days, a press release written for your business by an experienced content writer can help your company in more ways than you might imagine if that has been optimized for the search engines.
Advantages of Search Engine Optimized Press Releases:
Business press releases announce your news to the media and attract coverage of your company in print, broadcast and online.
They introduce new audiences of consumers to your products and services.
Search engine optimized press releases enhance
Online Web Marketing.
And optimized press releases can contribute incoming links to your website, a feature highly valued by the search engines in ranking your site.
The type of business press releases that always wound up in the "round file": the ones full of bloated self-congratulations but no real news; the ones puffed up with industry jargon so thick that normal mortals couldn't make sense of it.
The business press release that an expert writes for you is one that meets the needs of busy editors and reporters. In other words, a release that delivers a compelling story of interest to their audience in plain English.
Press releases written with the media decision-makers in mind have a better chance of avoiding the round file and a greater chance of being turned into a story.
You, too, can put the media spotlight on your business and create some buzz with press releases. Post yours online and enjoy free incoming links that boost your site's search engine ranking.